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Case Study

How Senang helped Koperasi Tenaga Nasional Berhad to increase their ancillary revenue through senang digital platform?

TENAGA NASIONAL BERHAD (TNB) is the largest electricity utility company in Malaysia, serving approximately 9 million customers across Peninsular Malaysia, Sabah, and Labuan. TNB generates, transmits, and distributes electricity to homes, businesses, and industries in Malaysia. It is also involved in energy-related services such as renewable energy, power engineering, and energy management. Established in 1949, TNB is now a fully-integrated utility company with a diverse portfolio of power generation sources, including thermal, hydro, and renewable energy.

Koperasi Tenaga Nasional Berhad is redistributable cooperatives society established since 1951, know become a prestigious Cooperative base on core excellence services and business. The main objective of the Koperasi Tenaga Nasional Berhad is to encourage saving activities as well as carry out the functions of loans, consumers, services and housing for their members. Koperasi Tenaga Nasional Berhad is currently ranked seventh in Malaysia`s Top 100 Cooperative Profile Index after reaching RM345 million in assets as of 31 December 2021.

Why did Koperasi TNB Work with us?

We assisted Koperasi Tenaga Nasional Berhad with Senang insurance by simplifying the insurance purchasing procedure and enabling loan taking at the same time.

What was their problem?

Koperasi Tenaga Nasional Berhad insurance purchasing procedure takes almost 40 minutes to be done for one customers and for the loan application, the members need to apply and waited for 3 days before getting approved. So with the manual process the Koperasi Tenaga Nasional Berhad can only target 10% of their members because the process is time consuming. But With Our Senang Insurance, all the insurance purchased can be done in just 2 minutes and loan application can be reviewed and approved in just 5 minutes by just using our Senang Insurance Landing Page..

How did we secure the deal?

We showed them by using our system we have simplified the process sale from the manual method where the time flow for the renewal / claiming insurance using Senang Insurance will done in just less than 10 Minutes. This save almost 70% time from the manual process. We showed them by using Senang insurance, we could faster the sales turnover where when we simplified their landing page the sales process will become faster that we can take many client in one day. Koperasi Tenaga Nasional Berhad also provided loan for their members, so with Senang Insurance landing page, The koperasi Tenaga Nasional Berhad can make salary cut through the system. We showed to them that with Senang Insurance landing page , we can handle hundreds of user for insurance purchased and loan application at one time.

What is The Number?

With Senang Insurance, Koperasi Tenaga Nasional Berhad sales have increased by 40% with renewal ratio at 80% because of our system had simplified the insurance purchased and loans process. Because of Senang technology, The number policies sold escalate for almost 10 times compared to using the manual process and The Koperasi Tenaga Nasional Berhad are served 100% of the member compared to the 10% before. the number policies sold escalate for almost 10 times compared to using the manual process.